
BEE
My name is Juan Antonio Ferre. I head up Fair by Nature and I’m on a mission!
Together with the Fair by Nature team, I ensure that our customers receive the very best Organic products every day. Our goal is to link respect for traditional agriculture to fast service to our customers and optimise logistics to reduce our carbon footprint.
I derive a lot of inspiration from my other passion: cycling! The sport has taught me a lot, such as respect for nature, perseverance and especially to never give up when the going gets tough!
Through my years of experience in the organic sector, I’ve established close relationships with Spanish and other international organic growers, which enables me to supply our customers with the very best organic products. To me, each new day in the organic sector like climbing a mountain pass; it’s always a wonderful challenge that ends with great satisfaction. Organic, Fair and Climate Neutral - that’s what we pedal at Fair by Nature! To fully focus on our mission at Fair by Nature, we work together with Fruit Market International BV, who take care of administrative and financial settlement and support. I share also an office with the colleagues of FMI España in Alicante.
Let’s look at the possibilities together