
BEE
My name is Juan Antonio Ferre. I head up Fair by Nature and I’m on a mission!
Together with the Fair by Nature team, I ensure that our customers receive the very best Organic products every day. Our goal is to link respect for traditional agriculture to fast service to our customers and optimise logistics to reduce our carbon footprint.
I derive a lot of inspiration from my other passion: cycling! The sport has taught me a lot, such as respect for nature, perseverance and especially to never give up when the going gets tough!
Through my years of experience in the organic sector, I’ve established close relationships with Spanish and other international organic growers, which enables me to supply our customers with the very best organic products. To me, each new day in the organic sector like climbing a mountain pass; it’s always a wonderful challenge that ends with great satisfaction. Organic, Fair and Climate Neutral - that’s what we pedal at Fair by Nature! To fully focus on our mission at Fair by Nature, we work together with Fruit Market International BV, who take care of administrative and financial settlement and support. I share also an office with the colleagues of FMI España in Alicante.
My name is Frank de Graaff and - with years of experience in the trade of organic fruit and vegetables - I am passionate about our Fair by Nature concept!
I have seen the organic market grow explosively over the years. An increasing number of growers changing to organic is good for both humans and the environment, which is why I see a lot of potential in this sector. Important key words include: continue to innovate, unburden customers, respond to new developments.
After studying ‘International Sales’, this boy from the small town of Nijkerk in the Netherlands has spent the past 10 years building relationships with customers - wholesalers, mealkits and retailers - throughout Europe. While my colleague Juan Antonio has more experience in the area of European imports, my expertise is overseas imports. We complement each other wonderfully as a Fair by Nature team and are able to ‘get right to the point’ for our customers. Fair by Nature cooperates with Fruit Market International BV, which is why I regularly work from the FMI offices in Barendrecht.
Are you curious about what I can do for you? At your service!
Let’s look at the possibilities together