mISTER FAIR BY NATURE
My name is Juan Antonio Ferre. I head up Fair by Nature and I’m on a mission!
Together with the Fair by Nature team, I ensure that our customers receive the very best Organic products every day. Our goal is to link respect for traditional agriculture to fast service to our customers and optimise logistics to reduce our carbon footprint.
I derive a lot of inspiration from my other passion: cycling! The sport has taught me a lot, such as respect for nature, perseverance and especially to never give up when the going gets tough!
Through my years of experience in the organic sector, I’ve established close relationships with Spanish and other international organic growers, which enables me to supply our customers with the very best organic products. To me, each new day in the organic sector like climbing a mountain pass; it’s always a wonderful challenge that ends with great satisfaction. Organic, Fair and Climate Neutral - that’s what we pedal at Fair by Nature! To fully focus on our mission at Fair by Nature, we work together with Fruit Market International BV, who take care of administrative and financial settlement and support. I share also an office with the colleagues of FMI España in Alicante.
My name is Frank de Graaff and - with years of experience in the trade of organic fruit and vegetables - I am passionate about our Fair by Nature concept!
I have seen the organic market grow explosively over the years. An increasing number of growers changing to organic is good for both humans and the environment, which is why I see a lot of potential in this sector. Important key words include: continue to innovate, unburden customers, respond to new developments.
After studying ‘International Sales’, this boy from the small town of Nijkerk in the Netherlands has spent the past 10 years building relationships with customers - wholesalers, mealkits and retailers - throughout Europe. While my colleague Juan Antonio has more experience in the area of European imports, my expertise is overseas imports. We complement each other wonderfully as a Fair by Nature team and are able to ‘get right to the point’ for our customers. Fair by Nature cooperates with Fruit Market International BV, which is why I regularly work from the FMI offices in Barendrecht.
Are you curious about what I can do for you? At your service!
ONLY THE BEST UNDER THE SPANISH SUN!
Spain has a leading position in the European organic fresh fruit and vegetable market. Producers are increasingly switching to organic cultivation methods. To date, most of Fair by Nature's organic vegetables have come from Spain. Organic Stone and
Citrus Fruit are also well represented by Spain.
SOUTHERN EUROPEAN SOURCES
It’s a rapidly changing market, so we like to work with growers from other European countries, too. That way, we stay on top of all the latest developments and trends. France, for instance, produces high-quality Cauliflower and Stone Fruit, Italy is getting to grips with Broccoli and Kiwi and Greece has wonderful Citrus fruits and Pomegranates
MORE THAN MEDITERRANEAN
Our promise to our customers is to offer the best organic products all year round. So we also work with growers in Mexico, Brazil and Argentina - to guarantee supply throughout the year. South America is where we source some of our citrus, as well as exotics such as mangos, ginger, avocados and papayas.
HOW DO WE COMPENSATE
Reducing our environmental footprint is important to us. At Fair by Nature, we do this by overcompensating for the CO2 emissions from the road transport of all our organic products. For each 1000 kg of CO2 emissions, Fair by Nature pays €50. This is well above the relatively low market price for CO2 offsets.
Move the slider to see which compensation projects Fair by Nature supports financially! Our calculation of CO2 emissions is based on estimated values and assumptions. To be fully transparent in this regard, we have written a detailed explanation to clarify our calculation methods, which you will find here.
Below you can download the compensation certificates for the year 2020 in the two projects we are carrying out.
FUNDACIÓN AMIGOS DE LAS ABEJAS
Bees are indispensable to the cultivation of fruit and vegetables and since the majority of our organic products is grown in Spain, it was only logical to enter into partnership with FUNDACIÓN AMIGOS DE LAS ABEJAS, a Spanish bee project. These ‘friends of the bees’ create and maintain beehives in Cuenca and Guadalajara. Pollination by bees accounts for as much as 84% of European fruit and vegetables! Unfortunately, bee populations - and therefore our food production - are under considerable pressure due to the use of pesticides, climate change and other factors. We believe that by supporting bees, we protect and promote agriculture and hence our future!
Through to our partnership with CeroCO2.org we help improve organic farming in the indigenous communities of Cerro Pecul in Guatemala. This certified project helps local communities to mitigate climate change by developing traditional agricultural practices that respect forest, soil and biodiversity. In addition, an important spearhead is to improve the living conditions of indigenous families. Cero CO2 was crowned the best emissions reduction project at the Climate Reality Awards 2018.
Let’s look at the possibilities together